Pool Nation USA — 3x Conversion Rate
Pool Nation USA optimized Google Ads for high-intent eCommerce search, generating 6.2x ROAS, $243K in revenue, and 538 conversions in 90 days.
year
2025
industry
E-commerce
Services
Paid Search
CHALLENGES
“Pool Nation USA needed to improve paid-search efficiency, reduce keyword and campaign overlap, and better understand which channels were driving profitable eCommerce revenue.”
OUR APPROACH
Building a More Efficient Paid Search Engine
sem.co implemented a coordinated paid-search strategy focused on improving campaign efficiency and connecting Google Ads performance to Shopify revenue.
The program focused on:
Consolidating keywords and reducing campaign overlap
Prioritizing high-intent, transactional search terms
Connecting Shopify attribution with Google Ads performance
Measuring ROAS, revenue, conversions, and channel-level impact
THE RESULTS
6.2x ROAS from High-Intent Paid Search
Pool Nation USA turned high-intent Google traffic into measurable eCommerce growth.
Over 90 days, the paid-search program generated 6.2x ROAS, $243K in Google Ads revenue, and 538 conversions by improving campaign structure, keyword focus, and Shopify attribution visibility.
6.2x
ROAS on paid search
$243K
Revenue from Google Ads
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