Ahlers & Ogletree — Custom Email Automation
A&O streamlined auction email marketing with a custom scraper and Mailchimp integration, saving $3K/month and eliminating 20+ hours of manual work.
year
2025
industry
E-commerce
Services
AI Workflow Automation
CHALLENGES
“A&O needed a faster, more flexible way to send auction emails featuring lots tailored to past bidding and purchase history. Their existing process relied on a costly third-party vendor, required time-consuming manual campaign preparation, and limited design flexibility. The current page notes the vendor cost was $3,000 per month.”
OUR APPROACH
Turning Auction Listings Into Personalized Email Campaigns
sem.co developed a custom Auction Scraper and Mailchimp workflow that turned auction listings into ready-to-send email campaigns.
The workflow focused on:
Scraping auction lots directly from A&O’s auction site
Formatting product titles, images, estimates, and lot details
Matching lots to audiences based on bidding and purchase history
Syncing products into Mailchimp campaign templates
Reducing manual campaign setup and vendor dependency
THE RESULTS
$36K Annual Savings From Custom Email Automation
A&O replaced costly third-party email functionality with a custom workflow built around their auction data and Mailchimp campaigns.
The automation saved $3K per month, eliminated 20+ hours of manual work each month, and achieved ROI within the first quarter.
$3K/mo
Direct cost savings
20+ hrs
Manual effort eliminated each month
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