Pool Nation USA Boosts Paid Search ROAS to 6.2x
By optimizing Google Ads for high-intent keywords, Pool Nation USA achieved 6.2x ROAS in 90 days, outperforming typical eCommerce returns.
[ CHALLENGE ]
Pool Nation USA was investing heavily in paid search but experiencing inefficiencies:
CPC inflation from competing keywords and overlapping campaigns.
Lack of visibility into which channels delivered the highest conversion rates.
Difficulty benchmarking performance against industry standards.
[ SOLUTION ]
sem.co implemented a coordinated paid search strategy:
Unified Campaign Structure — Consolidated keywords and eliminated cross-account cannibalization.
High-Intent Targeting — Prioritized transactional keywords with proven conversion rates.
Attribution & Benchmarking — Connected Shopify sales data with Google Ads to measure ROAS and conversion impact.
[ RESULTS ]
6.2x
ROAS on Paid Search
$243K
Revenue from Google Ads
538
Conversions generated
