Ahlers & Ogletree — Custom Email Automation
A&O Auction Gallery streamlined their email marketing with a custom app that scrapes auction data, personalizes recommendations, and auto-syncs with Mailchimp — saving $3,000 per month.
[ TIMELINE ]
2 months
[ CLIENT ]
Ahlers & Ogletree Auction Gallery (A&O)
[ INDUSTRY ]
E-Commerce
Small Business
[ CHALLENGE ]
A&O needed a way to send auction emails featuring lots tailored to past bidding and purchase history. Their challenges included:
Paying $3,000 per month to a third-party vendor for similar functionality.
Manual, time-consuming processes to prepare and send personalized campaigns.
Limited design flexibility with the vendor’s templates.
[ SOLUTION ]
sem.co developed a custom Auction Scraper + Mailchimp integration:
Automated Data Scraping — Extracted product lots directly from A&O’s auction site and formatted them instantly.
Personalized Recommendations — Configured logic to match lots to customers based on past bidding/purchase history.
Seamless Mailchimp Integration — Synced scraped products into ready-to-send Mailchimp campaigns with professional templates.
[ RESULTS ]
$3K/mo
Direct cost savings
20+ hrs
Manual effort eliminated each month
2 months
Build time, ROI achieved in first quarter
