Zips Car Wash

Zips Car Wash

Zips Car Wash's Local SEM Success INTRODUCTION As Zips Car Wash set its sights on expanding its brand presence nationwide, the challenge of capturing individual markets loomed large. Recognizing the need for a strategic approach, the company sought to leverage...
Lithia Motors

Lithia Motors

Lithia's Toyota Dealer Rises to #1 INTRODUCTION In the competitive landscape of automotive sales, one of Lithia’s flagship Toyota dealers in the Northeast found itself facing a formidable challenge. Despite their relentless efforts, they struggled to claim the...
Mercedes-Benz

Mercedes-Benz

Mercedes-Benz National Tier 1 SEM Program PROBLEM Digital marketing budget percentage distribution was not aligned with sales priorities. BACKGROUND Mercedes-Benz dealerships operate as franchises and aren’t obligated to buy new inventory. Vehicles are held at...