Discover Budget-Friendly Keywords for Your AdWords Campaigns

Checking Competitors' Paid Keyword

Access SEMrush's "Advertising Research" section, then select "Positions" from the dropdown menu. Enter a competitor's domain to view their AdWords keywords sorted by CPC, aiding in identifying affordable options for your PPC campaigns.

Pay-per-click (PPC) marketing campaigns encompass various elements such as landing pages, ad copy, offers, designs, CPC, and bidding strategies. Prior to assuming that PPC ads will yield swift ROI and monitoring their efficacy in your AdWords account, it’s essential to ensure they don’t exhaust your ad budget prematurely.

In certain sectors, keyword competition can be intense, driving the cost per click (CPC) to $50 or higher. Notably, the most coveted and costly keywords may not align with every ad campaign. Nonetheless, identifying more economical search terms can still render your ads profitable.

Checking Competitors’ Paid Keyword

I can’t directly access external websites like SEMrush or generate real-time data from specific competitor domains. However, you can follow these steps on SEMrush to access the information you’re looking for:

  1. Go to SEMrush and navigate to the “Advertising Research” section.
  2. Select “Positions” from the dropdown menu.
  3. Enter the domain of a competitor’s website in your industry, or use the SEMrush Competitors Report if you’re unsure of your competitors in paid search.
  4. Once you have the list of keywords they’ve bought via AdWords, locate the “CPC” column.
  5. Click on the arrows in the CPC column to sort the results either in descending order (to view the most expensive PPC keywords) or in ascending order (to display the most affordable ones).

Following these steps will enable you to analyze your competitors’ AdWords strategies and identify valuable insights for your own PPC campaigns.

Absolutely, exporting the report in XLS or CSV format allows for more in-depth analysis and manipulation of the data in spreadsheet software like Excel or Google Sheets. Here’s how you can do it

Utilize Filters (4) to pinpoint keywords with exact CPC values. Also, consider a keyword’s volume (5) and traffic share (6). Balancing these metrics with cost per click will lead to discovering effective and budget-friendly keywords for AdWords.

Finding Cost-Effective Keywords with Less Competitior

Navigate to and access the “Domain vs. Domain” tool under “Tools.” Input up to five competitors’ domains and select AdWords (7) for the results. Explore the unique keywords (8) for each domain and arrange them by CPC in ascending order (9). This arrangement places keywords with the lowest cost per click at the forefront. Analyzing these unique keywords per domain unveils search terms that might have been overlooked. Furthermore, since these terms are exclusive to only one of the compared AdWords competitors, they boast lower competition density.

On the flip side, examining the common keywords (10) across domains aids in identifying the most competitive ones.

The data from the Domain vs. Domain report can be exported in XLS or CSV formats for your convenience.

Discovering “Low-Cost” Variations

Navigate to and access the Keyword Research tool, specifically the Overview section. Here, you can uncover more economical alternatives for keywords with a high CPC. Input a keyword that catches your PPC interest, even if it’s costly. Explore the phrase matches (11) and related keywords (12). Employ sorting or filters to showcase reasonably priced keywords.

Utilizing sorting or filters enables you to pinpoint keywords that align with your ad strategy and budget. Additionally, don’t overlook misspelled terms (13). Incorporating keywords that users input with spelling errors into Google’s search bar can lead to significant savings on your PPC budget.

Recap: 5 Steps to Cheap Keywords for Your AdWords Campaign

Utilize reports to uncover cost-effective keywords for your PPC campaigns. Initiate a new ad campaign or amend existing ones with these budget-friendly keywords. Experiment with changes and gauge their impact on click-through rates, conversions, and sales. Identify the most effective keywords and eliminate those that fail to yield desired results. To capitalize on conversion opportunities, consider including both inexpensive and pricey high-volume keywords in your PPC campaigns. You can either blend them together within the same campaign or create separate campaigns for each category.