Boost Your Google Ads Profits

6 Top Strategies

"Find the Best Keywords & Personalize the User's Journey" involves identifying optimal keywords through research and crafting tailored experiences based on user intent and behavior to enhance engagement and drive conversions.

Google Ads can either drain your budget like a slot machine in Vegas after your luck runs out, or skyrocket your business’s profitability like a snowmaker coating a ski slope — Cha-Ching, Cha-Ching! This article provides six invaluable Google Ads tips derived from a CEO at a debt relief company. This CEO is Google Ads Certified and deeply passionate about Google Ads, having witnessed his business grow by 300% over the past 36 months, all thanks to Google Ads and search engine marketing (SEM).

1. Find the Best Keywords & Personalize the User’s Journey 

To effectively advertise for competitive keywords on Google Ads, relevant to your business, it’s essential to recognize that unearthing hidden gems with high search volume and low competition might be an elusive quest. By 2018, most high-quality keywords had already been discovered and utilized. Hence, while organic discovery remains a possibility, the prevailing scenario necessitates investing to compete effectively. However, leveraging a Google keyword traffic tool can help formulate a strategic approach on Ads, potentially enabling you to spend less than your competitors for the same keyword.

Here’s how to proceed:

  1. Analyze Competitor Success: Begin by examining precisely what is already effective for your primary competitor.
  2. Craft Personalized Pathways: Develop a more tailored journey for searchers, enticing them to choose your ad over your competitor’s.

While contemplating this approach, consider the following:

Your competitors are likely bidding on the same set of keywords because they prove highly profitable, notwithstanding the seemingly high cost per click (CPC). The genuine value of a keyword lies in the return on investment (ROI) it generates for your business.

For instance, envision your business earns $500 per conversion. Would you prefer to pay $25 per click for a keyword with a 40% conversion rate, or $13 per click for a keyword with a 15% conversion rate?

Let’s examine the potential gross profit for each scenario:

  1. $25 Per Click Keyword:
  • With a $1,000 Google Ads spend:
    • At $25 per click, you’d generate 40 clicks ($1,000 total spend / $25 per click = 40 clicks).
    • Assuming a 40% conversion rate, you’d achieve 16 conversions, resulting in $8,000 in gross profit (16 conversions * $500 = $8,000 gross profit).
  1. $13 Per Click Keyword:
  • With a $1,000 Google Ads spend:
    • At $13 per click, you’d generate 76 clicks ($1,000 total spend / $13 per click = 76 clicks).
    • Assuming a 15% conversion rate, you’d attain 11 conversions, resulting in $5,500 in gross profit (11 conversions * $500 = $5,500 gross profit).

In this comparison, while the $25 per click keyword initially seems costly, it ultimately yields $8,000 in gross profit compared to the $5,500 from the $13 per click keyword. Thus, the seemingly expensive keyword actually proves more cost-effective in generating profits.

Without further ado, let’s dive in and learn tip number one; how to find the best keywords and personalize the journey

Step #1: Begin by identifying the right keywords. Input your competitor’s URL into Semrush’s domain overview report.

Step #2: Click on “view full report” for “top paid keywords” to access comprehensive insights.

Step #3: Apply a filter to identify the winning keywords: (A) Include only those keywords with a competition level of 0.90 or higher. (B) Consider keywords with a search volume of 500 or more. (C) Select keywords that contribute over 1% of traffic to your competitors.

Step #4: Explore your competitors’ most profitable keywords and select the ones most suitable for your business. Keep in mind that not all keywords may be relevant.

Step #5: Create new ad groups for each of your locations. Within each ad group, incorporate the geo-modified version of your chosen keyword. Geo-modified searches explicitly express local intent for results pertaining to a specific location, as defined by Moz.

Got it! Here’s a paraphrased version:

For instance, if your keyword is “iPhone repair services” and you have locations in Alabama, San Diego, and Chicago, you’ll create ad groups tailored to each location. For the Alabama ad group, use “Alabama iPhone repair services,” for San Diego, use “San Diego iPhone repair services,” and for Chicago, use “Chicago iPhone repair services.”

You can even adopt a strategy of single keyword ad groups (SKAGs), where each ad group focuses on just one keyword, providing users with a highly personalized experience. For example, by using geo-modified versions of popular keywords, you can enhance personalization, improve Google Quality Score, and reduce cost per click.

Consider someone in Illinois with significant debt searching for “Illinois debt relief.” With this approach, your ad can appear at the top, catering precisely to their needs.

Check out the personalized touch in this ad: the primary keyword “Illinois debt relief” features prominently in the headline and URL path. Additionally, the location is emphasized in both a callout and site-link extension.

In a parallel ad, we highlighted two key benefits: “save & get immediate relief.”

The description employs a qualification guideline to sift out unqualified leads (Over $10K in Debt Required), while also emphasizing another advantage (Get Out of Debt Fast!), showcasing a company credential, and concluding with a compelling call to action.

The result:

A CTR 27.88%

Conversion rate is 44.64%

Upon landing on the page, users are greeted with “Illinois debt relief” prominently displayed in the main heading (h1). Furthermore, the landing page’s URL incorporates the keyword “Illinois-Debt-Relief,” ensuring alignment with the user’s search intent.

Ensure the primary keyword is featured in the ad’s headline and URL path. Personalize the journey by incorporating the user’s location in the ad extensions. Remember to utilize relevant locations within the “locations price extension,” including sub-locations such as cities within a state.

Here’s a prime example illustrating the remarkable outcomes achievable with this price extension: a conversion ratio of 42.86% on a price extension integrating locations, coupled with an impressive 17.50% click-through rate (CTR).

Here is why you want to use all ad extensions on Google Ads:

Expanding your presence on Google with ad extensions provides users with more clickable options, thereby enhancing your click-through rate (CTR). As Search Engine Land explains, “Adding ad extensions will raise your Click-Through-Rate and Quality Score, which reduces your CPC.”

Here’s a snapshot of the last 100 leads generated from our company’s “Illinois debt consolidation” ad group, demonstrating the effectiveness of these strategies: a remarkable 47.97% conversion rate and a notable 13.88% CTR.

2. The Fastest Way to Find all of Your Negative Keywords & Avoid Wasting Money 

In this post, I promised you some killer hacks to outperform your competition and shared insights into some free tools.

During last year’s Search Marketing Expo (SMX) conference in New York City, I had a fantastic experience. Interestingly, one of the most valuable tips I received wasn’t from a session but from a casual conversation with another attendee over lunch.

This attendee recommended a keyword tool called KeywordShitter.com, which immediately caught my attention with its catchy name. Intrigued, I decided to give it a try, and I’m glad I did.

I found KeywordShitter.com particularly useful for identifying negative keywords. It has become one of my go-to tools after setting up a new ad group in Google Ads. I simply input a new keyword into the tool, and within minutes, it generates hundreds of related keywords.

With this tool, you get insights into every possible combination for which Google might display your ads. By quickly scanning through the keywords, you can identify and exclude the negative keywords that you don’t want your ads to appear for.

3. Google Optimize

Introducing Google Optimize, a new and free tool from Google designed to empower advertisers with the ability to test variants of web pages and gauge their performance against specified objectives.

With Google Optimize, conducting A/B and multiple-variable tests to assess the effectiveness of your landing pages on Google Ads has never been simpler, more efficient, or quicker to deploy.

If your website already has Google Tag Manager installed, setting up Google Optimize is a breeze, taking under 15 minutes, even for non-coders.

Here are two ways that you can use Google Optimize to improve your Google Ads performance:

1. With Google Optimize you can easily set up a multivariate test where you insert different headlines based on the location the user is coming from.

Consider an iPhone repair company. With Google Optimize, you can dynamically insert location-specific keywords like “Chicago iPhone repair” or “California iPhone repair” into the headline and concluding sentence of your landing page based on the visitor’s location.

This approach offers immense value as it allows you to test multiple locations simultaneously without the need to create separate landing pages for each location. By tailoring the content to match the user’s location, you can enhance relevance and potentially improve conversion rates.

2. Google Optimize offers a visual editor that makes it super quick and simple to test any number of variables at once. 

Example: Google Optimize enables you to experiment with button colors to determine which hue—blue, red, purple, or green—yields the best performance. Easily modify the button colors using the intuitive visual editor tool provided, allowing you to optimize your website for enhanced user engagement and conversion rates.

Google Optimize’s visual editor tool empowers users to modify webpage elements and test variables effortlessly, even without coding knowledge. With just a click, you can delete sections of your landing page to compare conversion ratios between longer and shorter versions.

Moreover, you can specify the percentage of traffic to expose to each variable, ensuring a controlled experiment while leaving the original page intact for other visitors.

To begin optimizing your website, visit https://optimize.google.com/optimize/home/.

4. Design the Optimal Landing Page That Implements Psychological Principles & Simplicity 

The call-to-action button serves as your visual marker, instantly capturing the user’s attention. In the example provided:

  • Various cues direct focus towards “Choose your debt amount.”
  • The female’s finger and a blinking arrow on the live page both highlight the call-to-action, enhancing the visual marker’s impact.
  • A blue button is utilized, as psychological studies suggest that blue instills feelings of trust, security, and confidence.

Yes, I’m familiar with the concept of “Eye Gaze” or “Deictic Gaze.” It refers to the phenomenon where individuals tend to follow the direction in which others are looking or pointing. This principle can be applied to design effective landing pages by using visual cues such as arrows to guide users’ attention.

Indeed, simplicity often proves to be the winning approach in Google Ads. Both landing page examples you mentioned demonstrate simplicity effectively. By focusing on just one action—selecting the debt amount—these pages streamline the user experience and minimize friction.

While websites may feature longer content pages for SEO purposes, lead generation via Google Ads benefits from simplicity. Instead of asking for multiple pieces of information, keeping the action straightforward increases the likelihood of user engagement and conversion.

5. Pinpointing Your Ad’s Most Powerful Words 

Crafting effective content for your landing page, including the headline, subheadline, bullet points, and call to action, is crucial for driving conversions. But how do you identify the most powerful phrases and words that lead to the highest Click-Through-Rate (CTR) and conversions?

Fortunately, there’s a simple and efficient solution available. By utilizing the “Ad Template Report Enhanced Script,” you can quickly obtain a comprehensive report showcasing the most successful elements of your ads over the last 90 days. This report highlights the top-performing call to action, headlines, URL paths, and other key elements that drive conversions and high CTR.

With just a few clicks, this free method provides valuable insights neatly organized in a Google Spreadsheet. You can analyze the data, identify winning combinations, and optimize your ad and landing page copy for maximum effectiveness.

The image below illustrates an example of the Ad Template Report Enhanced Script results on a Google Sheet, sorted based on CTR. You can customize the sorting based on Conversion Rate and other metrics to uncover your account’s best-performing words and phrases.

I have highlighted a few points below, to consider:

The URL path with the highest Click-Through Rate (CTR) may appear promising, but without any conversions, it doesn’t truly qualify as a top performer. However, if you look a bit further down, you’ll find another URL path boasting 44 conversions and an impressive 19.43% CTR — now that’s a clear winner!

Upon obtaining this invaluable data on your top-performing content, you can leverage it to craft the perfect landing pages, ads, and ad extensions. You can also access this script on Clickteq for further assistance.

6. Get 150+ Reviews & Boost Your Google Ads CTR & Performance

While it might not be ideal to pay a random review site to showcase your company’s customer reviews, the competitive nature of the Ads world demands strategic measures. The reality is, if you aim to optimize your ad’s Click-Through Rate (CTR) and overall performance, Seller Reviews are an essential ingredient you can’t overlook.

Ads on Google displaying 4 to 5-star review snippets shine like gleaming rims on a new Mercedes, dominating the search results and garnering trust and credibility from potential customers.

There’s no mystery surrounding the potent ingredient to enhance your ad’s performance: Google openly declares that incorporating Seller Reviews leads to increased weekly clicks, conversions, and Click-Through-Rate (CTR).

In the example provided by Google Ads, adding a seller rating to your ad is projected to result in 38 additional clicks per week and a CTR increase of +1.33%. However, obtaining seller ratings isn’t as simple as adding an extension; specific criteria must be met. Seller ratings are displayed only when a business accumulates more than 150 unique reviews within a year, with a composite score of 3.5 stars or higher.

Google provides information on how seller ratings function and lists their “approved partners” for review collection. However, from my firsthand experience, many of these approved review partners charge steep fees, often exceeding $250 per month. Additionally, some make review collection a cumbersome process.

Among these partners, Shopper Approved stands out for its user-friendly approach to review collection. Here are a few key points to consider:

  1. Shopper Approved allows the deletion of up to three reviews per year, offering flexibility in managing feedback.
  2. The review process is streamlined: users can write a review during a phone call, submit it, and receive an email verification link within seconds. The legitimacy of the review is verified based on the IP address of the click.
  3. Shopper Approved’s monthly cost is under $115, significantly cheaper than many other review sites. Additionally, they offer a free trial month to test their services.